Russ Greenwald

“I’ve created something that is now creating me” sounds like something Dr. Frankenstein would say after the chains are lowered, lightning has struck, and the monster has risen. The monster has risen, but it’s not the Mary Shelly’s version, rather 2011’s version and I’m a entrepreneur’s version of the mad scientist. He didn’t know what he was creating, just new he wanted to bring life into something without. I think my intentions were similar, equal that “to a lack of direction and more of a desire to create”. My inner inertia says that I simply need to put my head down and work hard to keep this train on track, but I don’t think I’ve programmed in a destination. My gut tells me that a man without a plan is someone that might end up somewhere though predictability is less unsure and destruction of public property eminent.

So I start with the end, skip to the last page, which is my end. In my end I want to be healthy, happy, experienced, and ready.. I just read this great Dalai Lama quote on human kind

“Man, because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then he dies having never really lived.”

I want to be ready, what does that mean.. Satiated best describes that sense or at best not leaving having regret or want for something not had. So my plan best start with all the things I feel I want to accomplish. Personally I’m not sure I want to accomplish much but rather know I put forth the best I have throughout all my chosen experiences. How does this relate to my “Monster”.. I want to create a place of honesty built on determination, values, creativity, and self worth, producing a very high quality product. I don’t need to take over the world, just know the world my business takes part in is that much better for it. That goes for everything I do.